The only blog you need to spill the secrets on what it takes to build a profitable + reputable business in the skin and aesthetics industry.

Why this matters

If you run a salon or clinic, you will know the cycle. Some weeks your diary is packed, others you are wondering where everyone has gone. You run a promotion to get people through th...

If you have built your business in beauty or skin treatments, there comes a point where you start asking: what is next? Clients are more educated, demand is higher, and results-focused treatments are ...

Running a salon is not just about treatments. It is about people.

Most salon owners start out as practitioners. You are great with clients, skilled at treatments, and passionate about results. But th...

You’re fully booked but barely breaking even.

Your diary is crammed with back-to-back clients. Lash infills at £55 an hour. Endless evenings. No space to scale. And yet, when you look at your profit,...

September has always been a reset month. Kids go back to school, routines fall back into place, and life takes on a new rhythm after the slower pace of summer. For many practitioners, it feels like th...

Why “being everywhere” is burning you out and what to do instead

There’s a message that gets repeated so often in this industry, it’s become gospel:
“You need to be on every platform.”

Post daily on ...

You didn’t invest thousands into training just to compete with therapists offering £30 facials from their spare room.

You’re qualified. Properly. That means your prices should reflect your expertise,...