Add Laser to Your Treatment Menu: How to Launch Profitably in 90 Days

If you have built your business in beauty or skin treatments, there comes a point where you start asking: what is next? Clients are more educated, demand is higher, and results-focused treatments are taking centre stage.

Laser is one of the most powerful ways to step into advanced aesthetics. It is versatile, profitable, and in high demand. Whether it is hair removal, skin rejuvenation, or tattoo removal, these treatments deliver results that keep clients coming back.

Adding laser is not just about upgrading your treatment menu. It is about securing your position in an industry that is moving fast and making sure your business grows with it.

Why laser makes sense for your business

Here is why laser is often the smartest first step into advanced aesthetics:

• High demand treatments: Laser hair removal is one of the most searched-for aesthetic services in the UK, and skin rejuvenation appeals to clients of all ages.

• Repeat bookings: These treatments are delivered as courses, which means guaranteed repeat visits.

• Higher profit margins: The cost per treatment is low compared to the price you can charge, creating significant margins.

• Cross-sell potential: Laser sits neatly alongside facials, injectables and advanced skin treatments, increasing spend per client.

In short, laser gives you a treatment that drives both new client acquisition and long-term retention.

Common mistakes when adding laser

It is tempting to rush into adding advanced treatments, but many salon owners make the same mistakes:

• Buying a machine before qualifying: Without the right training, you risk buying a device that is not suited to your market or cannot be insured.

• Opting for CPD-only courses: These do not meet the regulated standards insurers and councils are now asking for.

• Pricing laser like beauty treatments: Selling single sessions at low prices makes it hard to cover your costs. Laser needs to be packaged properly to be profitable.

• Launching without marketing: If you are not building hype before your machine arrives, you are already behind.

Avoiding these pitfalls is what sets up your business for success.

Step 1: Decide your scope

Before you dive into training, get clear on what you want laser to do for your business.

• Hair removal only: The fastest way to profit. High repeat bookings, simple to market, and accessible to almost every client.

• Hair removal and skin rejuvenation: Offers a broader menu, allowing you to treat pigmentation, redness and ageing concerns.

• Tattoo removal: A niche but lucrative add-on, especially if you already attract a younger client base.

Your scope will dictate which qualifications you need and how you structure your packages.

Step 2: Secure the right qualification

The foundation for any laser treatment is the Level 4 Certificate in Laser and Light Hair Removal and Skin Rejuvenation.

This is not just about ticking a box. It is about proving to insurers, clients and local authorities that you are trained to an industry-recognised, regulated standard.

At You Academy, our hybrid model means you can study theory online while still running your salon, then complete practical training and assessments in focused sessions. That way you build skills without losing income.

From there, you can progress to Level 5 Tattoo Removal if you want to expand your scope further.

Step 3: Structure your pricing for profit

Laser is not like nails or waxing. It cannot be priced as a quick, one-off treatment. To make it profitable, you need to package and position it differently.

Here is a proven model:

• Underarm: £65 single / £325 course of 6

• Half leg: £115 single / £575 course of 6

• Full face rejuvenation: £300 single / £1440 course of 6

Why courses?
Because clients need a series of treatments for results. Packaging them this way improves commitment, secures cash flow, and simplifies your sales process.

Think of courses as your baseline, with single sessions available only for top-ups.

Step 4: Pre-launch marketing

One of the biggest mistakes is waiting until you have the machine in your treatment room before you start talking about it.

You should be marketing laser from the moment you enrol on your course. Use that time to:

• Offer patch test and model slots to build testimonials

• Create behind-the-scenes content of your training journey

• Partner with gyms, PT studios, or bridal suppliers to cross-promote

• Educate your existing clients about how laser fits alongside the treatments they already have with you

This way, your diary is already filling by the time you complete your assessments.

Step 5: Consultations that convert

Laser consultations are different to beauty consultations. They need to combine safety, professionalism and sales.

A strong consultation should include:

• Fitzpatrick skin typing

• Contraindications checklist

• A patch test as standard

• A visual treatment plan showing what results to expect and when

• A clear course recommendation, ideally with finance or membership options

By structuring it this way, clients feel reassured and more likely to commit to a full package.

The 90-day roadmap

Here is how a laser launch looks in practice:

Month 1

• Enrol on your Level 4 qualification

• Start online theory

• Begin marketing to your clients and local audience

• Book in patch test models

Month 2

• Complete your practical training and assessments

• Collect before-and-after content from model cases

• Secure your first course clients through pre-sales

• Finalise your treatment menu and pricing

Month 3

• Launch your laser service fully

• Introduce memberships or maintenance packages

• Raise your prices from early-bird rates to your standard structure

By the end of 90 days, you are not just qualified. You have a diary of paying clients and a treatment that is driving new revenue into your business.

What the numbers look like

Let’s say you book just 10 clients on a half leg course at £575.

That is £5,750 in upfront revenue.

Repeat that each month and you are looking at £17,250 across the first quarter, with clients likely to return for top-ups, other areas, or additional skin treatments.

That is why laser is not just another treatment. It is a revenue driver.

Why train with You Academy?

Plenty of providers will teach you how to switch on a machine. Few will show you how to build a profitable business around it.

At You Academy you get:

• Ofqual-regulated qualifications that insurers recognise

• Hybrid learning that fits around your salon

• Business mentoring built into the course

• Guidance on choosing the right machine so you do not waste money

We train you for more than competence. We train you for success.

FAQs

Do I need a machine before I start training?
No. We recommend you complete your qualification first, then shortlist devices with our guidance.

How long does the qualification take?
Most learners complete in 3 to 6 months, depending on their schedule.

Will I be able to get insurance afterwards?
Yes. The qualification is Ofqual-regulated and accepted by major insurers.

Can I study while still running my salon?
Yes. Our hybrid delivery is built for working professionals.

Thinking about adding laser to your treatment menu?

👉 Book a call with our team to discuss whether the Level 4 Laser and Light Hair Removal and Skin Rejuvenation course is the right next step for you.